Prince Extends John Isner Partnership Through 2018

New York, NY – May 31, 2016 – Prince, an American-born, global racquet sports brand today announces its continued partnership with John Isner as global brand ambassador on the heels of his 4th round run at the French Open in Paris.

“We are thrilled to expand Prince’s longtime partnership with the highest-ranked U.S. tennis player, John Isner,” said Nick Woodhouse, President & Chief Marketing Officer, ABG, owner of the Prince brand. “We look forward to further developing his relationship with Prince through new product innovations, marketing and brand activations.”

John Isner is a career Prince player, using the brand’s TeXtreme Warrior 100 racquet which was recently ranked #1 best all-around frame by Tennis Magazine. Isner is currently the 2016 ace leader on the ATP World Tour and, with an ATP ranking of #17, he is the highest ranked American tennis player on tour. One of Isner’s most notable on-court feats occurred at the 2010 Wimbledon Championships where he played the longest professional tennis match in history, defeating Nicolas Mahut in a total of 11 hours and 5 minutes of play over the course of three days. He also holds the record for the fastest serve in Davis Cup history, which was clocked at 157.2 mph.

Following his appearance at Roland Garros, John expressed his satisfaction with the TeXtreme Warrior 100 and his high expectations for the 2016 season. “I’m extremely pleased with the impact the new racquet has had on my game. My serve and overall play are noticeably benefiting from Prince’s innovations,” said Isner. “I am confident that the TeXtreme Warrior will help to elevate my game to a new level.”

Throughout 2015, John Isner and the Prince Research & Development team play-tested several prototypes to develop the right combination of technology, fit and feel for him. The goal was to position Isner for success in the 2016 season. Isner’s recent wins are a testament to the technology and performance of the TeXtreme Warrior 100 racquet.

Prince’s commitment to John Isner through 2018 is in keeping with the brand’s long history with ATP tour players. Prince has sponsored some of the most recognizable players in the world including Andre Agassi, Michael Chang and Patrick Rafter. Along with its support of ATP and WTA, Prince will continue to rollout new products, partnerships and activations throughout 2016 and future seasons.

About Prince™
Prince is an American-born leading global racquet sports brand that elevates the game both on and off the court. As an industry leader, Prince is focused on meeting the needs of its wide- ranging customer base through providing a comprehensive selection of innovative, game- changing equipment. Prince’s offerings include racquets, footwear, strings, tennis balls, grips, ball machines, accessories and apparel. Products are available at specialty, club and online retail outlets nationwide.

For more information visit Follow Prince on Twitter, Facebook and Instagram. Prince is a trademark owned by Prince Sports, LLC.

About Authentic Brands Group, LLC
Authentic Brands Group, LLC (ABG) is a brand development company, which builds long- term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*, Bobby Jones®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.

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